Author Archive: Mary Disney

How Technology Has Had an Impact on E-commerce

Technology has had a positive impact on human life as it continues to evolve. People can now communicate with friends and family, sometimes thousands of miles away, on a real-time basis. Business and e-commerce have also not been left behind. Social media platforms have made product promotion far much easier as companies can get instant feedback concerning their products and services. The world of e-commerce is having a tremendous impact on tech-savvy consumers. Consumers are now able to track their purchases from the stores and into their homes because they now know what is continuous delivery. Businesses are also baled to keep track of the relations with their consumers using the customer relationship management (CRM) software.

The vast amounts of data collected by companies from their consumers are stored using big data for future reference. Such organizations make use of machine learning and artificial intelligence models to perform data analysis and identify trends and patterns in consumer behavior. Hence, these organizations can make informed decisions and adjust their business operations to suit the needs, tastes and preferences of the consumer. The incorporation of such technology is critical in driving high volume of sales, widening profit margins and a handsome return on investments. In this article, we are going to discuss the ways through which technological innovations are changing e-commerce.

Mobile applications

Mobile applications are now creating an opportunity for retailers to have a connection with their consumers. This relationship goes beyond the boundaries of the physical stores. Retailers now do not have to wait for customers to come to their shops or spot an advertisement. Today, companies can reach the customer everywhere they are. The retailer has used mobile applications to ensure that they will still be on the consumer’s mind even when they are not shopping. The presence of a mobile app in a customer’s smartphone or tablet acts as a regular reminder that there is a brand out there which serves as an option to satisfy one of their needs. Offline customers are now getting back to stores using location-enabled mobile applications.

Personalized consumer experience

The fact that customers need to have a customized shopping experience is not new to the market. The advent of technology and the birth of the internet barely two decades ago have made personalized consumer brand experience a necessity in today’s world. For the retailers who are looking to build a loyal clientele, such marketing incentives have become extremely useful. Companies have incorporated e-commerce sites and mobile personal assistants to automate their consumer experience in such a way to have the customers satisfied with the service. Customer satisfaction is critical for any business that is working to expand their market share. Moreover, satisfied customers will always come back to the store for more goods and services.

Lower prices and faster delivery

The number one force behind the success of e-commerce sites has been the customer’s convenience. Consumers want same-day delivery of the goods that they order from a retailer. Such incentives are forcing companies to hike the price for commodities, so they can deliver the products to the consumer on time. However, technology has given birth to robotics and drone technology which will be incorporated into retail stores shortly to deliver goods on time.

Smart Employer: Simple Tools to Improve a Team’s Overall Productivity

Your ability to manage an entire staff depends on style, but what helps enhance your approach are the tools you use. There are a lot of aspects of your team that you need to pay attention to, and some of the tools mentioned here are going to help make this easier for you. Keep in mind that tightening up workforce efforts end ups improving overall productivity, which is something any good business leader wants.

Big Data

Using big data software is one helpful tool that any employer should have at his or her disposal. It may sound a little complicated since it is a tool that analyzes all data entered and uses algorithms specific to your needs to suggest different ways to improve productivity. In essence, what you are doing is letting software help you identify weaknesses in your company and suggest changes that could be helpful. The software can be tailored to focus on the workforce, but it can also be programed to help with inventory and many other factors of your enterprise.

Protection Software

Everyone knows that it is imperative that employees pay attention to the things they do online, especially when using the network in your establishment. This adds a whole new set of problems and worries that may not help employees focus on what they need to focus on. What you need to recognize is that it may be important for employees to know a thing or two about cyber threats, but they should not stress out over this. You can make sure that employees are shielded from cyber-attacks by using strong cyber security software. This type of software uses tools like malware protection and virus detection to keep your entire staff safe. Your employees should be able to focus on work better than before since they do not have to worry about network safety.

Collaborative Boost

Team work is pretty important in a company. This ensures that everyone is able to suggest ideas, which may end up helping you move your business forward. Fostering the idea of true collaboration may also help improve productivity because many minds are better than just one. Your team may be able to solve problems together a lot faster, so now all you have to do is encourage them to collaborate better. One thing you can do is consider intranet solutions. This kind of software locks communication within one space and makes it a lot easier for your employees to share ideas, posts, concerns, schedules, and much more. Collaboration is a little easier online because people do not have to physically talk to each other, which helps overcome shyness. Believe it or not, this is a major obstacle for many employees who are not comfortable working with others.

Now, you know a few effective tools that you can use to improve your team’s performance. Be sure to talk to managers to ensure that everyone is on the same page regarding some of the tools you implement. It is also a good idea to become familiar with these tools before using them to avoid glitches that you cannot handle.